PhysioFit rebrand
With a commitment to science-backed methodologies and a steadfast motto of "Be active, be well," PhysioFit has cemented its status for over a decade as a premier destination for elite fitness clientele.
This represents the legacy PhysioFit logo, predating my involvement in the brand's visual identity. Based on the owner's desire to retain its essence, I pursued elevating the design while retaining the atomic structure that closely ties to the brand recognition and mission.
Say hello to the refreshed logo, a testament to PhysioFit's successful past and a nod to the forward-looking methodology visible in their new Nashville location.
Logo Concepts
In tandem with the anticipation of their new location launch, I undertook the task of rejuvenating PhysioFit’s logo. Drawing inspiration from their unwavering dedication to excellence, the redesigned logo and accompanying brand elements breathe new life into the essence of PhysioFit, embodying its ethos of vitality and wellness.
