12co is an insights agency based in Cincinnati…
specializing in both B2C and B2B business models. 12co implements foundational focus-group and Depth Immersion methods, but has pioneered new approaches within the digital immersion, digital community and in-person methods in the last decade.
12co accepts twelve clients at a time, primarily focusing on more niche brands which are using consumer insights in a way to not just inform their communication and innovation pipeline, but overall business and digital activation plans.
Process Work
“…we knew that playing it safe would be dangerous.”
Much like the perfect hype-man, this logo is eye catching, iconic, and memorable. After meeting the founder and discovering this brand’s personality, we knew playing it safe would be dangerous. We embraced a bold color palette, geometric lines, and minimal icons.
Icon Set
