Terra Firma Design Studio

Viable South

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Viable South is on a mission to bring industrial hemp production back to the South while also educating on the historical roots of textile production. The visuals of Viable South were inspired by old southern mercantiles with a modern twist. It was an honor for our branding and photography work to be used in powerful ways during a historical push to legalize industrial hemp production in southern states, forging the way for greener textiles, papers, and plastics.